The Gap Blog | Viv Brownrigg, FCA

Communication, Viv Brownrigg, Growth, Marketing, Value, Website

The Sudden Shift to Education Marketing

Our industry has experienced an unexpected and rapid shift to providing online education to...

4 minute read

Communication, Selling, Systems, Viv Brownrigg, Walk the Talk, Young Guns, Value

I’m redefining ‘Scope Creep’ as ‘Scope Stretch’, and for good reason.

5 minute read

Business Development, Viv Brownrigg, Value, The Business Development Trifecta

We often refer to the three essential tools in business as ‘The Business Development Trifecta’....

2 minute read

Communication, Sustainability, Three Freedoms, Viv Brownrigg, Coach, Accountability, Responsibility

True story An accounting firm relayed this scene to me this week. One of the firm’s partners,...

3 minute read

Leadership, Viv Brownrigg, Young Guns, Industry Insight, Succession, Professional Development

Recently I ran a‘Succession Insights Poll’ in New Zealand, with 441 accounting firms...

3 minute read

Selling, Leadership, Viv Brownrigg, Accountability, Core Purpose, Industry Insight, Marketing, Value

And that was possibly the most ridiculous blog title I’ve ever written. There is no such thing...

4 minute read

Selling, Systems, Viv Brownrigg, Core Purpose, Agility, Marketing, Website

Client events are a double-edged sword. 1. They provide literally a room full of opportunities...

4 minute read

Communication, Leadership, Viv Brownrigg, Young Guns, Industry Insight, Succession

31 March has passed, it's a good time to reflect on the future accountant. Last Wednesday, the...

3 minute read