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Blogs

Our blogs help you understand and deliver business advisory services to your clients. Viv Brownrigg, Mark Jenkins, Natalie Eady and our guest blog authors, provide you with the ideas and tools to accelerate small business success.

Posts about

Communication

Business Development, Communication, Selling, Mark Jenkins, Young Guns, Value, Mindset, Sales

How do I showcase the value of advisory?

"If your client sees you as a cost, your services ought to be cut; if they see you as someone who...
2 minute read
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Business Development, Communication, Accountability, Responsibility, Goals, Industry Insight

Changing your year end for good and for better

After working with accountants for nearly 15 years, I know the Post Tax Year-end Stress is real for...
4 minute read
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Communication, Core Purpose, Industry Insight, Marketing, Website

Digital Marketing

Any firm (big or small ) must have a digital presence. This includes an authentic website,...
4 minute read
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Communication, Viv Brownrigg, Growth, Marketing, Value, Website

The Sudden Shift to Education Marketing

Our industry has experienced an unexpected and rapid shift to providing online education to...
4 minute read
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Business Development, Communication, Selling, Mark Jenkins, Young Guns, Value

Proposals are not ‘Sales Engines’

I've seen it written that proposals are your sales engine - this is simply not true. The proposal...
2 minute read
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Communication, Selling, Mark Jenkins, Value

Gaining Conceptual Agreement

I’ve often referred to the need to gain conceptual agreement with your client BEFORE proceeding...
2 minute read
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Communication, Selling, Mark Jenkins, Coach, Professional Development, Mindset

Essential sales techniques - The OPPS Mindset

In a recent blog, I talked about one of the most neglected skills of Today’s Accountant - the ...
2 minute read
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Business Development, Communication, Selling, Natalie Eady, Goals, Marketing

Are you helping your clients look back to look forward?

It’s 2020! Time to reflect on the highs and lows of 2019, establish our new focus, and...
2 minute read
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Business Development, Communication, Selling, Mark Jenkins, Value, Mindset

Essential sales techniques - The SPIN Cycle

Today’s accountant must know how to sell. Selling is really a value conversation. If your clients...
3 minute read
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