The first three attributes are generally no problem to accountants. The fourth attribute (communication) is a learned skill. When I was in my thirties I was incapable of speaking in front of an audience, to the point of being verbally crippled. I went to toastmasters and I practised. I still get nervous, but I am now mainly confident. We sent our daughter Natalie to speech and drama classes at the age of 8. It has been our best ever investment in her education and has provided her with a communication edge.
Number 5 (learning to sell with confidence) is going to be crucial if you want to replace recurring compliance with recurring Business Development revenue. Selling is a learned skill, but it is equally a new muscle which must be built and flexed.
Attribute 6 (speaking wider than the numbers) can be accelerated with a reasonable investment in learning and experiences. The service opportunities are many:
- Strategic planning |
- Governance structures |
- Business planning |
- Trustee services |
- Accountability coaching |
- KPI improvement |
- Organisational improvement |
- Virtual CFO |
- Succession planning |
- Process development |
- Cashflow improvement |
- Cloud systems implementation |
Some of the above services may appear to be numbers centric, but think again. The value add is not merely in the analysis and interpretation of the data, the real value add is in the tactical piece, the exploration of the strategies that can be applied to close the gap between where your client is now and where they want to be.
This is a step further than many accountants currently go. If your client asks for a cashflow forecast and it turns out that's bank driven because this is the third time in as many months they've requested an extension, the real work lies in resolving why cash isn't flowing in that business AND what to do about it. Preparing the forecast is just treating the symptom, not the cause.
Number 7 (empathy) worries me. I've met more
Sheldons (Big Bang Theory) in this industry than I've filed income tax returns. If they even notice their clients' condition, they seem very unwilling to act on it. In fact, if you're interested in assessing your individual empathy levels, take the
Cambridge Scale Empathy Quotient Test.
The results for some will be sobering. If your empathy levels are really low, you may not care.